In an age of social media and the Internet, personal branding and the kind of content that we put out there has become more important than ever. Not only do we want to cultivate an image that’s clear and interesting and true to who we are.

To speak more about this I invited journalist and social media expert, Stacey Leasca. Stacey’s words, photos, and videos have appeared in print or online for publications such as the Los Angeles Times, Travel & Leisure, Glamour, Real Simple and many others. She also regularly consults on social media best practices for newsrooms and startups across the country.

During the interview Stacey shares what she’s learned over the span of her career about developing a strong personal brand that communicates our authentic self and interests. She also talks about how we can carve out a profession that’s a good fit for interests and abilities.