All of us judge people by their appearance. From hairstyle to posture, we look at everything to build a picture of them in our minds. We instantly evaluate and make assumptions based on outer personas. Other people do the same to us.

By nature, we’re prone to taking people at face value. It’s convenient, and it’s an instinctive response to determine trustworthiness. First impressions count, but we must know that our judgments can go wrong due to the cognitive bias of the halo effect. 

Find out what the halo effect is and how to prevent it from affecting your decision-making.

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