Finding your niche is finding your sweet spot; a place where your interests and market needs overlap. It’s where you shine and where you have an audience who appreciate your uniqueness.

Yet the idea of niching down and shrinking your audience can make many people uncomfortable. They believe that appealing to the masses is the key to success. 

But in a crowded job and online marketplace, finding a niche has become critical. In this week's post, I explain the importance of niches and share four steps you can take to find a niche you could thrive in.

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