All of us would like to express our highest potential and our message to the world. Whether you’re someone who wants to showcase your strengths and talents to potential employers or to potential prospects, you have to hone your message and clearly communicate the essence of your brand and mission to others.

My guest today, Mac Prichard, is an expert in these areas. Mac owns and operates Prichard Communications, a public relations agency that serves non-profits, public agencies, and foundations across the United States. He is also the founder of Mac’s List, where he writes regularly about job hunting, leads classes on job search skills, and hosts the Find Your Dream Job podcast.

During our conversation, Mac shares some useful tools and strategies on how to create effective communication and brand strategies to increase our influence as well as some ideas on how we can use our platform to create meaningful change in our communities.

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